70 Years of Excellence

Golden Arrow Co. LTD. is a subsidiary of Al-Mamoun Group, a family owned group, comprised of several industry leading businesses across Sudan. Golden Arrow, whose focus lies in the automotive industry, is the exclusive distributor of three highly reputable and historically popular automotive brands. Including, Toyota, the world’s leading automaker and one of the most successful car manufacturers in history. Hino Motors, a subsidiary of Toyota group and a top seller of medium and heavy-duty trucks both in Japan, and internationally, for over 47 years. Finally, Yamaha Motors, a leading manufacturer of quality motorcycles, automotive engines and other transportation equipment.


Golden Arrow Group, established in 1948, has been a leader in the Sudanese automotive industry for over 70 years. Originally starting as a small transportation business in Khartoum, Golden Arrow was able to cement its position in the industry 15 years later when it acquired the exclusive distributor rights for Toyota in Sudan, making it one of the oldest Toyota dealerships in the African Continent. Just over 20 years later, in 1984, Golden Arrow secured a similar agreement with Yamaha Motors, allowing the company to widen the range of products it had to offer. Fast forward to present times, Golden Arrow has over 1000 members of staff across different parts of the region as well as several top tier facilities to ensure all our customers are able to access our services wherever they are.